How Do You Personalise Your Brand Experiences?

How Do You Personalise Your Brand Experiences?

With the retail sector under pressure from poor trading results it’s not enormously surprising that the restaurant sector is also suffering.

If you aspire to bring something different to the table, something that will personalise experiences and increase the value you deliver to your customers, whatever their tastes, extend your voucher/points programme with integrated mobile pre-ordering and payment, then bake in a gamification element. It’s a sure-fire recipe to win any hungry hearts and to build an entangled marketing relationship between you and the consumer! Read more

Restaurant Returns: why Wi-Fi is a passport to incremental business

Restaurant Returns: why Wi-Fi is a passport to incremental business

New research reveals that 80 per cent of customers will log onto a restaurant’s free Wi-Fi if it is offered. Love it or hate people using the internet at the table is not a fly by night trend. It’s a social movement that is growing; as is the use of restaurants, bars and cafes as an extension to the office. Read more

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