Data Will Get Bigger As Homes Become Smarter

Data Will Get Bigger As Homes Become Smarter

Back in 2011, I wrote about data shedding its geeky persona and emerging as a valued component in every marketing agency. Since then, data has become a fully-fledged member of the marketing mix, informing campaigns from the ground up with crucial customer insights. Data drives targeted creative output and with it, return on investment. Read more

Litigations, Data and Google Juice

Litigations, Data and Google Juice

We had the antitrust litigation running against Microsoft through the late 90’s and way into the 00’s, and now it seems something similar is happening at Google.

Data Scientists Are Alive & Kicking

Data Scientists Are Alive & Kicking

If you’re currently employed as a data scientist and more importantly have a passion for data then I bet you’re like a pig in shit right now. Although its pretty difficult to come up with a number, research has estimated that there are currently over 12 billion internet-connected devices globally – that’s 1.7 devices per person. Read more

Do brands really know who I am?

Do brands really know who I am?

Customer experience and personalization are hot topics for the boardroom right now. Whether brands are engaging in-app, on social media, on a website or even through email – the role of data has never been greater. Read more

Don’t just think loyalty – Think customer experience!

Don’t just think loyalty – Think customer experience!

Recent research by ConiqMarketing into the space has found that 80% of new restaurants fail to make it through the first year, and a staggering 70% should expect to close the doors within 3 to 5 years. However, play your cards right and you could be one of the few that flourish. Read more

Bitnami