Worboys started her career in 1991 at Colorgraphic, the print firm, before setting up her own data marketing business, HDM Worboys in 1995, which she sold to News International in 1999. She went on to integrate her company with ADS, Omnimedia and Ebquita to form Broadsystem and was appointed managing director of Callcredit Marketing Solutions in 2007. Read more
Alexa, Cortana, Siri are now three of the most recognised names in the world. Like The Queen, Lulu or Elvis, they need no surname to differentiate them. That’s how famous they are; despite not being real people! Despite teething pains in early models their adoption by households has been incredibly fast and statistics show that by 2020 over half of all search will be executed via voice. This is unsurprising given that already ten percent of people use voice search at least once a day. Read more
The number of searches made for UK retail items via a smartphone have leapt by over a quarter (26 percent) figures from the British Retail Consortium (BRC) reveal.
Searches for beauty brands were the highest (42 percent), whilst clothing also performed well with a 38 percent boost in search volumes. Whilst the increase in searches can’t be directly tied into increased sales volumes both categories also experienced higher online sales over the same period. Read more
The answer is actually twofold; brands need to ensure there’s a direct customer benefit for sharing information and simultaneously provide clarity on how this information will be used. If brands want accurate data, they need to offer a fair exchange. Read more