The power of location based marketing for pubs, bars and restaurants in a post-GDPR world

The power of location based marketing for pubs, bars and restaurants in a post-GDPR world

The heatwave has meant that over the summer consumer spending in pubs and restaurants has held firm with like for like sales significantly outperforming last year’s figures.

Despite the talk of fragile consumer confidence, consumers are continuing to go out to eat and drink; however increased cost pressures, particularly from increases in business rates and food costs, mean that margins are being squeezed. Consequently any way to encourage consumers to spend more or become a repeat customer are very welcome. Read more

We’re hiring an Account Manager

We’re hiring an Account Manager

The role will be working within Alchemetrics, our marketing technology service business through which we have been building best-in-class martech solutions for over 20 years. Read more

How  to  make  a  restaurant  go  viral

How to make a restaurant go viral

New research reveals that food cravings have the biggest impact on diners’ restaurant choice. But digital marketing has the second most influence. For restaurateurs this insight into consumer behaviour is extremely positive as it demonstrates that an effective data strategy can significantly boost market share. Read more

Alchemetrics HQ relocates to Reading

Alchemetrics HQ relocates to Reading

Alchemetrics has moved! We’re delighted to announce that we have a new home in central Reading where we are enjoying the delights of walking out of the door and finding a plethora of food, drink, and retail options – this wasn’t the case in Wokingham! Our new office is based in the sleek, new White Building which has been designed with a fresh approach to office architecture in mind that aims to invigorate and inspire. Read more

Alchemetrics in ISO success

Alchemetrics in ISO success

Customer data platform specialist, Alchemetrics, has joined an elite set of businesses having been awarded ISO27001, the international standard prescribing best practice for an Information Security Management System (ISMS). It provides a framework for establishing, implementing, operating, monitoring and improving information management using a six part process model. Read more

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