Analytics: Beware the snake oil

Analytics: Beware the snake oil

A new research report from OC&C Strategy Consultants concludes that businesses that invest in analytics see much larger returns than those that don’t.

The report found that UK businesses spent £12 billion last year on analytics and this is expected to double over the next two years. Almost two thirds of companies expect to increase their investment over this period by an average of 26 per cent. Read more

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