iBeacons set to soar

iBeacons set to soar

In 2013 Apple launched its iBeacons feature which enables mobile apps to understand their users’ location at a micro-local scale and deliver hyper relevant content based on their real time position.Read more

What Apple AirPods mean for marketing

What Apple AirPods mean for marketing

AirPods will inevitably move more customers towards voice and as penetration grows organisations need to be prepared for voice to become the major way consumers; particularly digital natives, interact with the Internet. Read more

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