Beware consent-string fraud

Beware consent-string fraud

As with the introduction of anything new, the implementation of GDPR has not only resulted in positive outcomes, but some negative ones too. For instance the development of so called consent-string fraud. Read more

Is your data 5G ready?: What marketers need to do to prepare for omnichannel 3.0 and the era of 5G

Is your data 5G ready?: What marketers need to do to prepare for omnichannel 3.0 and the era of 5G

5G isn’t just a faster 4G (like 4G was to 3G), it is a seismic change. It is smarter and more efficient. Yes it promises mobile data speeds that far outstrip the current fastest home broadband – by as much as 100 times, but it also has low latency. This means that the time that passes from the moment information is sent from a device until it can be used by the receiver is reduced – significantly. Read more

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