Blockchain adoption statistics show that currently half a per cent of the human population is using blockchain technology, equating to around 40 million people. According to even the most conservative estimates however this number is expected to quadruple in five years, and in 10 years, 80 per cent of the population will be involved with the blockchain technology in some form.

It is no wonder therefore that blockchain is starting to go mainstream with some of the biggest organisations looking at how it can be utilised.

For instance Walmart recently filed a new patent in the US for “Cloning Drones Using Blockchain”, which was published this week. The patent for an unmanned aerial vehicle (UAV) blockchain-based coordination system was published the same day as Walmart’s digital currency patent application, which also has blockchain at its core.

The drone application intends to use blockchain technology to transmit information, including drone identification numbers, flight heights, flight speeds, flight routes, battery information, or loading capacity, to other drones. Information can then be shared based on the intermediate location between drones. The benefit of blockchain technology lies in data integrity: “A blockchain ledger may store any kind of information that may be stored in any other format or medium, for example, a large list of instructions of different types, navigational information, and maps. In such a way, a same software profile may be deployed across the cloned drones.”

Coordination and communication are also listed as valuable uses. By encrypting data on a decentralised ledger, operational parameters can be executed without fear of being compromised.

Walmart is not alone in its interest in the technology. Many other organisations, large and small, are considering the role of blockchain in new product development and indeed how it can be used to rejuvenate existing products and services, such as loyalty. However, investment is not a small undertaking. This is why we offer a proof of concept solution for you to quickly get to grips with new technologies without having to spend significant amounts before progressing to implementation or deciding that it does not fit into the business structure.

For more information about how blockchain could be integrated into your customer data platform please don’t hesitate to contact us.

If you want to know and understand more about the way data is changing the world you live in, or would like to know how data can add value to your business, please email me at


Dave Gurney

CEO, Alchemetrics - Expert in Data & Digital Marketing
enabling senior marketers to value from engaging customers online.