Customer data platform specialist, Alchemetrics, has joined an elite set of businesses having been awarded ISO27001, the international standard prescribing best practice for an Information Security Management System (ISMS). It provides a framework for establishing, implementing, operating, monitoring and improving information management using a six part process model. Read more
A new research report from OC&C Strategy Consultants concludes that businesses that invest in analytics see much larger returns than those that don’t.
The report found that UK businesses spent £12 billion last year on analytics and this is expected to double over the next two years. Almost two thirds of companies expect to increase their investment over this period by an average of 26 per cent. Read more
Worboys started her career in 1991 at Colorgraphic, the print firm, before setting up her own data marketing business, HDM Worboys in 1995, which she sold to News International in 1999. She went on to integrate her company with ADS, Omnimedia and Ebquita to form Broadsystem and was appointed managing director of Callcredit Marketing Solutions in 2007. Read more