CRM is for Life, not just for Christmas

CRM is for Life, not just for Christmas

The global CRM software market is booming. New figures from Gartner reveal it to be worth £38 bn. Yet despite this, it is proven that SMEs are struggling to achieve return on investment from their CRM programmes. Read more

Beware consent-string fraud

Beware consent-string fraud

As with the introduction of anything new, the implementation of GDPR has not only resulted in positive outcomes, but some negative ones too. For instance the development of so called consent-string fraud. Read more

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