A data driven approach to customer management enables bars and restaurants to establish and build relationships with customers on an individual basis which engenders loyalty and repeat business. Read more
We know that loyalty schemes can deliver significant competitive advantage, but too often they fail to engage the membership and become a drain on resource rather than the value-adding entity they were designed to be. However, all this could change as a result of blockchain. Read more
At Caliburger in Pasadena, California customers can cash out their order by smiling at a screen, at Hong Kong International Airport Chinese nationals can sail through immigration based on the contours of their face and closer to home, in Grimsby CCTV with advanced facial recognition technology is being trialled to reduce crime. Read more
It is now widely accepted that the key to customer experience is customer understanding. Forrester, Gartner, McKinsey and Adobe have all recently released reports highlighting the value of data and analytics. This is great, but these reports tend to take a very top line, strategic stance. Read more
The subscription market is changing. Recurring-revenue (RR) ‘box’ businesses such as Graze, Tails and Harrys have disrupted the market and are totally redefining how the subscription model can work. This has led to two things. Read more
The heatwave has meant that over the summer consumer spending in pubs and restaurants has held firm with like for like sales significantly outperforming last year’s figures.
Despite the talk of fragile consumer confidence, consumers are continuing to go out to eat and drink; however increased cost pressures, particularly from increases in business rates and food costs, mean that margins are being squeezed. Consequently any way to encourage consumers to spend more or become a repeat customer are very welcome. Read more