Is your data 5G ready?: What marketers need to do to prepare for omnichannel 3.0 and the era of 5G

Is your data 5G ready?: What marketers need to do to prepare for omnichannel 3.0 and the era of 5G

5G isn’t just a faster 4G (like 4G was to 3G), it is a seismic change. It is smarter and more efficient. Yes it promises mobile data speeds that far outstrip the current fastest home broadband – by as much as 100 times, but it also has low latency. This means that the time that passes from the moment information is sent from a device until it can be used by the receiver is reduced – significantly. Read more

The rise of the Customer Data Platform

The rise of the Customer Data Platform

Given the stratospheric rise in importance of customer data over the past few years it is unsurprising to discover that the customer data platform (CDP) sector is in rude health. A CDP is defined as packaged software that creates a persistent, unified customer database that is accessible to other systems. Read more

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