Facial  recognition  goes  mainstream,  but  is  your  CDP  up  to  it?

Facial recognition goes mainstream, but is your CDP up to it?

At Caliburger in Pasadena, California customers can cash out their order by smiling at a screen, at Hong Kong International Airport Chinese nationals can sail through immigration based on the contours of their face and closer to home, in Grimsby CCTV with advanced facial recognition technology is being trialled to reduce crime. Read more

The power behind box businesses

The power behind box businesses

The subscription market is changing. Recurring-revenue (RR) ‘box’ businesses such as Graze, Tails and Harrys have disrupted the market and are totally redefining how the subscription model can work. This has led to two things. Read more

The power of location based marketing for pubs, bars and restaurants in a post-GDPR world

The power of location based marketing for pubs, bars and restaurants in a post-GDPR world

The heatwave has meant that over the summer consumer spending in pubs and restaurants has held firm with like for like sales significantly outperforming last year’s figures.

Despite the talk of fragile consumer confidence, consumers are continuing to go out to eat and drink; however increased cost pressures, particularly from increases in business rates and food costs, mean that margins are being squeezed. Consequently any way to encourage consumers to spend more or become a repeat customer are very welcome. Read more

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