Stuart Broughton, founder of Datalytics, which was acquired by Iris Worldwide in a multimillion pound deal in 2013, has launched a new customer insight agency, Rubicon.

Using the most advanced and up-to-date analytical techniques, the new breed agency specialises in enabling more decisive marketing through customer understanding. It comprises a mix of experienced data practitioners, futurists, technology experts and insight professionals and its capabilities include: data strategy, customer insight and analytics, customer data platforms, measurement and visualisation, proof of concept (for example block chain/AI scoping) and GDPR and privacy compliance.

The agency forms part of the newly formed Alchemetrics Group which has been launched to provide holistic data services from strategy, analytics to platform provision.

Stuart Broughton, Founder, Rubicon said: “Research shows that UK businesses spent £12 billion last year on analytics and this is expected to double over the next two years. However, half of the businesses that invest are unhappy with their solutions. We set up Rubicon to address this issue. We are future focused solving today’s marketing challenges with tomorrow’s marketing concepts and technologies and therefore fit for purpose – unlike many providers who are continuing along with the same old status quo. We provide real competitive advantage by helping our clients understand more about their customers than their competition and crucially provide a plan to action the insight quicker than the competition.”

Dave Gurney, CEO of Alchemetrics added: “We recognised the need to have an end-to-end, holistic data-enabled solution which is why we made the decision to extend the Alchemetrics family with the launch of Rubicon Insight. Stu and I have worked together for many years and when the opportunity came up for this new venture we realised very quickly that the timing and fit were both perfect. We’re excited by the possibilities our new venture brings to the table and the opportunities to use data to really drive true 1:1 customer engagement.”

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