Dining experience
With the retail sector under pressure from poor trading results it’s not enormously surprising that the restaurant sector is also suffering.

If you aspire to bring something different to the table, something that will personalise experiences and increase the value you deliver to your customers, whatever their tastes, extend your voucher/points programme with integrated mobile pre-ordering and payment, then bake in a gamification element. It’s a sure-fire recipe to win any hungry hearts and to build an entangled marketing relationship between you and the consumer!

To become entangled with the consumer you need to embed your customer data at the heart of everything you do – from data collection to analysis through to targeted content and personalised digital loyalty programmes unified across mobile, web & social.

We are a multi-award winning business and home to informa, the marketing automation platform that delivers multi-channel customer engagement for some amazing brands including McDonald’s and The Restaurant Group, using highly sophisticated segmentation techniques that ensure customers receive consistent, personalised experiences across all of your brands.

As an always-on platform, informa integrates all customer data into a single marketing hub. Data such as bookings, wifi, website signups, customer satisfaction surveys, comment cards, and voucher redemptions, is just a starting point. informa will use its dynamic API to grow and enrich its data, and to learn about its consumers in order to deliver much greater personalised experiences across all channels and devices. Its a marathon, this business of data – and so as Amazon has done over many, many years, customer profiles will evolve dynamically, we will learn and entangle ourselves into their daily lives and build advocates for years to come.

Essentially we – or informa more specifically – will support the marketing entanglement Stan Rapp sees as the future of customer engagement:

One plus One is the future of marketing (Stan Rapp, 2016)

Crucially, informa provides the control, responsiveness and flexibility to deliver unique brand experiences, and will create foundations upon which to build much greater segmentation in 2018 and beyond.

We’ve been at the forefront of data driven marketing for over 20 years, and according to Database Marketing Magazine, we are the best Marketing Services Provider in the industry.

If this resonates with your plans for 2018 and you’d like to understand more about what we do then get in touch.

If you want to know and understand more about the way data is changing the world you live in, or would like to know how data can add value to your business, please email me at david.gurney@alchemetrics.co.uk

 

Dave Gurney

CEO, Alchemetrics - Expert in Data & Digital Marketing
enabling senior marketers to value from engaging customers online.
 
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