AI versus politicians
New research has found that one in four Europeans would rather place their trust in artificial intelligence to run their countries over political leaders. If you only take into account data for the UK, Netherlands and Germany, trust in AI over politicians jumps to a third.

The study, conducted by the Center for the Governance of Change at Spain’s IE University, found that alongside climate change, the governance of new technologies was one of the biggest macro challenge faced by countries today.

Seventy percent of respondents believe if they are not appropriately controlled, new technologies will cause more harm than good to society in the coming decade and 68 per cent said they are concerned that online interactions will soon overtake in-person interactions with other people.

Technology is clearly changing the way we live and the way we communicate. New ways of doing things are launched seemingly daily and this is proving not just a problem for governments, but for organisations too. It is crucial that businesses keep abreast of new technologies in order to survive, not only in terms of the risk of obsolescence and the need to keep up, but also in terms of how new tech such as AI and machine learning can be used to communicate more effectively with customers.

The fast changing technological landscape is just one of the trends that we see impacting marketing today. To find out about the other four read our whitepaper which also maps out a new, fit-for-purpose marketing model taking into account the new realities. M CUBED: The Modern Marketing Model can be downloaded here.

If you want to know and understand more about the way data is changing the world you live in, or would like to know how data can add value to your business, please email me at


Dave Gurney

CEO, Alchemetrics - Expert in Data & Digital Marketing
enabling senior marketers to value from engaging customers online.